Creative direction proposal · For Bharath's approval · No generation until sign-off

One home, one day.
OiMy as a scroll-world.

A proposal for landing-v11: a scroll-driven flight through a miniature OiMy home over a single day — dawn to 9:15 PM — built with the scroll-world skill (Higgsfield stills + camera-flight video, scrubbed by scroll). This document answers the skill's own mandatory interview on OiMy's behalf. Nothing has been generated; nothing is spent until you approve.

2026-07-12 · Fable 5 · scroll-world (cth9191 hardened fork) · follows the v6–v10 experiment-page pattern

Verdict up front: worth one Standard-tier run — as an experiment page, not a main-site replacement.

The format is a natural evolution of what v2–v10 already do by hand (scroll-scrubbed set-pieces: the note-scatter sequence, the ember numerals). A warm-lit clay miniature home is arguably the most on-brand thing an image model can currently make for OiMy. But the isometric-diorama style is also the most AI-coded aesthetic of the moment, and a pre-rendered video gives up the personalization layer v7–v10 built. Both risks are real, both are managed below — including a hard kill point after the first single image.

00The recommendation at a glance

QuestionRecommendationWhy, in one line
Subject"One home, one day" — a single miniature family home, dawn → 9:15 PM, with Oi as a warm glow at each beatThe day IS a family's value chain; it retells the existing brand world (kitchen table, 9:15, "Room.") in miniature
Art directionSoft matte clay diorama (the skill's default), OiMy-tuned: candle-gold light, night-ink background, tiny simple figuresClay is literally earthy and hand-shaped; the dark background ties it to the existing site and away from generic pastel dioramas
Brand kitThe real v10 palette — Night, Ink, Linen, Candle, Candle-glow, LeafTaken from the live site's CSS, not invented; v11 must feel like the same house
Budget tierStandard · Architecture A · 5 scenes (~10 gens baseline, ~13 with re-rolls)4 scenes can't hold a day arc; A's continuous glide is cheaper than B and fits "one unbroken day" better anyway
Mobile tierMobile encodes (720p siblings) + crop-safe centered framing baked into every promptOiMy is mobile-first; this tier costs encode time only, zero generation credits
Spend~10 generations baseline, budget 13; ~1.5–2.5 h generation wall-timeExact credit cost confirmed at Step 0 (Higgsfield secret still missing) — before anything is spent

01Subject — why "one home, one day"

The skill wants a journey derived from the subject's value chain — for a bubble-tea brand that's leaf → cup. For a family companion, the honest equivalent isn't a feature pipeline. It's a day. The product's whole promise is what a Tuesday feels like with Oi in the house.

The concept: one miniature clay home (and briefly its little neighborhood), visited across a single day. The camera never cuts — it glides forward as morning gold turns to noon, to amber, to dusk, to night. Oi is never a screen or a robot: it's a small warm glow — a lamp-like presence that appears near whatever the family is doing, and recedes when the family is together. The final scene lands on the image the site already owns: the house at night, one warm window, 9:15 PM, "Room to be a family."

The time-of-day arc has a second, quieter job: the changing light naturally masks the seams between clips — each transition is also a lighting shift, which is exactly where frame-locked video models are most forgiving.

Considered and rejected

02Art direction — clay, tuned to OiMy's night

Recommendation: keep the skill's default — "soft matte low-poly clay diorama, isometric, tilt-shift miniature, warm light" — with three OiMy-specific modifications. Of the five available styles, this is the only one that genuinely embodies the brand:

Three modifications to the default

  1. Night-ink background. The skill floats each diorama island on a plain solid background. Everyone else uses pastel or white — we use OiMy's #16111F night. Warm-lit clay islands floating in the same darkness the whole v2–v10 site lives in. This one choice ties v11 to the existing brand world and immediately separates it from the generic diorama look.
  2. Candle-gold key light, always. Even the midday scene is warm-graded. The light of the site's candle motif is the light of the world.
  3. Tiny, simple figures — minimal facial detail. The prior landing work deliberately avoided rendered faces (v3 onward: "no people/faces" in generation prompts). At diorama scale, small clay figures with the merest suggestion of features read as charming, not uncanny — but the prompts will pin them small and simple, and the anchor-still gate (below) is where we verify this before batch-generating anything.

The shared style preamble (verbatim in every scene prompt)

Soft matte low-poly clay diorama, isometric, tilt-shift miniature. The scene is a small rounded island floating on a plain solid #16111F background with a soft contact shadow beneath it. Matte hand-shaped clay textures, rounded forms, warm candle-gold key lighting (#D99A3E, highlights #FFD9A0), soft linen fill light (#F0E7D8), deep ink shadows (#2C2035), sage-green plant accents (#5F7D54). Any human figures are tiny, simple, and softly featured — minimal facial detail. Cozy domestic props only; nothing corporate, no screens as focal objects. No text, no logos.

03Brand kit

Not invented — lifted directly from the live v10 landing page's :root variables, so the scroll-world and the existing site are visibly the same brand.

Night#16111F · world background
Ink#2C2035 · shadows, surfaces
Linen#F0E7D8 · text, fill light
Candle#D99A3E · key light, Oi's glow
Candle-glow#FFD9A0 · highlights
Leaf#5F7D54 · plants, fresh accents

Display name: OiMy. Tone words: warm, unhurried, homely, quietly capable. Kitchen table, not control panel. Copy follows the site's voice doctrine: no feature-speak, no "AI-powered," no exclamation marks; Oi is a presence, not an app.

Optional seventh value if a scene needs it: Dawn-rose #C98A7A (the site's existing accent) — for the morning scene's first light.

04Budget tier — Standard, Architecture A, 5 scenes

Recommendation: Standard. The honest reasoning both ways:

Video model: the skill's default seedance_2_0 — chosen by the skill for frame-lock seam quality, kept as-is. Image model: default gpt_image_2. No model exotica for a first run.

05The journey — five scenes, dawn to 9:15

Each scene below is what would actually be generated and what the visitor would actually read. Copy lengths follow the skill's spec (eyebrow 2–4 words, headline 3–6, one body line, 0–3 tags).

7:40 AM
The morning rush

Mornings, minus the scramble.

Lunches, the permission slip, who needs cleats today — remembered before anyone's fully awake.

In the diorama: a small clay house with its front wall open like a dollhouse, first gold light on the roofline. In the kitchen: two open lunchboxes on the counter, toast mid-pop, a tiny parent mid-reach, a kid's backpack slumped by the door, a permission slip pinned under a strawberry magnet on the fridge, the dog at its bowl. On the counter, a small warm golden glow — Oi — beside the lunchboxes.

Camera: opens high and far on the sleeping house, glides down and forward through the open front as the kitchen wakes.

RemindersSchool notesLunches planned
12:30 PM
While you're apart

Scattered all day. Nothing dropped.

Pickup moved to 3:40, the refill's ready, practice needs a ride — the day quietly rearranges itself.

In the diorama: the camera's only pull-back — the miniature neighborhood: the little school with a striped awning and a postage-stamp playground on one side, a desk-under-a-tree where a parent works on the other, the home between them. A thin thread of candle-gold light runs along the clay paths connecting all three; tiny figures mid-errand. Clear midday light, still warm.

Camera: rises out of the kitchen window and glides forward over the neighborhood, tracing the golden thread.

Family calendarPickup changesRefills handled
4:00 PM
The homework hour

Patience that doesn't run out at four.

Fractions explained three different ways — and a rough day at school actually heard.

In the diorama: back inside, amber afternoon light slanting through the window. The kitchen table covered in homework: an open workbook, scattered pencils, a half-eaten apple, a small clay kid chin-in-hands, the dog curled underneath. The warm glow sits beside the workbook like a patient tutor — close, unhurried.

Camera: descends from the neighborhood back through the window, settling low at table height — the most intimate framing of the run.

Homework helpA listening ear
6:30 PM
The table

Dinner nobody had to think about.

Planned around who actually eats what. The cooking was easy. The conversation is yours.

In the diorama: the same table, transformed — dinner for four under a warm hanging lamp, steam rising off real cooked food, everyone seated and mid-conversation, dusk going violet-blue in the window, a sage-green plant on the sill. Oi has receded: the glow is now just a soft lamp in the background. The family is the light source of this scene.

Camera: a slow half-orbit around the table — the one non-forward move, easing back into the glide as dusk deepens.

Meals that fitActually together
9:15 PM
9:15 PM

Room to be a family.

OiMy holds the running of the house, so the evening is yours. → Meet Oi

In the diorama: the payoff — pull up and out through the window into full night. The whole house from outside: one warm window glowing, a curl of chimney smoke, a crescent moon, two parent silhouettes on the couch inside, fireflies in the dark garden, a soft golden halo hanging above the roof — the eye of Oi, watching over the house. This is the site's existing hero image (the warm-lit house under the moon, the 9:15 ember numerals, the "Room." anchor) retold in clay.

Camera: rises and eases back to the establishing distance, the house small and warm in the night — settling to stillness under the CTA.

Why this ordering works mechanically: the light does the transitions (gold → clear → amber → dusk → night), each leg ends settled into the same steady forward glide per the skill's continuous-leg template, and the final frame is compositionally the site's own hero — so the CTA lands on familiar ground.

06Mobile tier — Mobile encodes

Recommendation: Mobile encodes (720p -m.mp4 siblings served to phones; desktop clips to tablets/desktops). OiMy is a mobile-first family product — most visitors will scrub this on a phone — and this tier costs encode time only, zero generation credits.

07Spend estimate & the approval gate

ItemCountNotes
Scene stills (gpt_image_2)5Anchor still generated first and alone for your approval — a style miss costs 1 gen, not 10
Video legs (seedance_2_0)5Architecture A: dive-in + 4 continuous legs, generated sequentially (each starts from the previous leg's final frame)
Baseline total10
Re-roll buffer+2–3The skill's own 20–30% interior-scene buffer; scenes 1/3/4 are interiors
Planning total~13Hard ceiling for this run — anything beyond comes back for re-approval
Mobile encodes0 creditsffmpeg only
Wall time~1.5–2.5 h3–8 min per generation; Architecture A legs are sequential by design

Dollar cost: Higgsfield bills in plan credits, and the account's per-generation credit price gets confirmed at the skill's Step 0 (CLI + credit check) — which is also currently the blocker: the API secret isn't fully configured yet. Order of magnitude, 13 generations on typical Higgsfield plan pricing is a tens-of-dollars experiment, not hundreds. Nothing generates until (a) the secret works, (b) Step 0 reports the real credit balance and per-gen cost, and (c) you've said go. This document is the interview; your reply is the spend gate.

08Honest read — risks, and where this fits

Asked directly whether this is a good fit for OiMy at all: yes, with open eyes. The strongest argument for it is that v2–v10 have been building scroll-driven set-pieces by hand all along — the 340vh note-scatter sequence, the ember numerals, the scroll-scrubbed "Held" arc. Scroll-world is that same instinct with a far more cinematic engine. And a warm-lit miniature home is not a stretch for this brand; it's nearly a literal rendering of it. But four risks deserve naming, not burying:

1. The AI-slop problem. Isometric clay dioramas are the most recognizable AI-generated aesthetic of 2025–26. A pastel diorama with generic props would read as trend-chasing — the opposite of "deeply human." Mitigations are concrete: the night-ink background (nobody floats dioramas in darkness), the locked candle-gold palette, and props that are specifically OiMy's (the permission slip, the 9:15 window, the eye-of-Oi halo). But if the anchor still comes back looking like every other diorama on the internet, that's the answer.
Kill point: the anchor still (scene 1) is generated alone, first, for your eyes. If it reads generic-startup rather than OiMy's-home, we stop having spent exactly 1 generation. That gate is built into the skill; this proposal treats it as a genuine go/no-go, not a formality.
2. It's canned. A scrubbed pre-rendered video cannot greet the visitor by name, cannot write "Hello, Priya" in cursive, cannot refract. v7–v10's personalization and hand-crafted interaction layer don't carry over. That's why this is proposed as landing-v11, a parallel experiment page — exactly the v6–v10 pattern — never a replacement. If it works, the interesting future is hybrid: a scroll-world sequence as one set-piece inside the hand-built site, the way the note-scatter is now.
3. Peak-digital interaction, warm content. Scroll-scrubbed camera flight is the most "Apple product page" gesture there is — mildly in tension with "not very digital." The bet is that the content (clay, candlelight, a family's day) carries the warmth and the mechanism disappears. If the mechanism is what visitors notice, the bet failed.
4. Tiny clay faces. A family product needs the family present, but rendered faces are where AI warmth goes to die. The prompts pin figures tiny and softly-featured; the anchor gate checks this too. If figures can't be made to feel right, the fallback is scenes told through traces of the family (the slumped backpack, steam off four plates, silhouettes in the window) — which the last scene already does deliberately.

Bottom line: approve a Standard run, judge it at the anchor still, judge it again at the finished page next to v10, and treat Showcase (previz, connectors, portrait hero) as the graduation path only if the experiment earns it.


09If you say go

  1. Fix the Higgsfield secret; Step 0 verifies CLI, ffmpeg, and real credit balance — reported back to you with the exact per-gen cost before anything runs.
  2. Generate the scene-1 anchor still alone → send to you for the style go/no-go.
  3. On your yes: batch the remaining 4 stills, then the 5 legs sequentially; SSIM seam QA (≥0.90) on every join.
  4. Encode (desktop + mobile siblings), assemble the scrub page with the copy above in the crawlable SEO block, deploy as oimy-landing-v11-*.html alongside v10, Playwright-sweep desktop + 390px/360px mobile.

Anything you want changed — a different scene, a swapped headline, Lean instead of Standard — is a one-line reply; nothing is locked until the anchor still exists.

OiMy × scroll-world creative direction · Fable 5 · 2026-07-12 · No generations run, no credits spent. Palette sourced from the live v10 landing page. Skill: github.com/cth9191/scroll-world (hardened fork).